I have spent a great deal of time and effort developing a very powerful and compelling Prospect Letter which I now use on a daily basis. By enlisting expert advice and through systematic testing, I now have what I consider to be the perfect opening sales letter or email. You will find a number of previous posts here with examples of its effectiveness.
Below is a link to an excellent article from Inc. Magazine's online edition that outlines how to write a great sales email. I was struck by the similarities of the author's recommendations to those I am already using.
Please click on the link to view the entire article:
http://www.inc.com/geoffrey-james/how-to-write-a-killer-sales-email.html
All students of my commercial debt resolution Business Plan System are provided a sample of my Prospect Letter for use in building their own successful practices.
Scott F. Soape
Monday, July 21, 2014
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