Running a Business is Like Running

I have been working out and running ever since I discovered a gym with a universal weight machine and a track near my freshman dorm in college that were both open and available to all students.  This morning, during one of my runs, I thought about some analogies I've heard over the years comparing success in business (and life in general) to running.

For each, you have to make a commitment and be consistent with your efforts.  Letting up or laying off just makes it harder to get back up to your previous levels.  Keeping up in running & in business is easier than catching up.

When I run through my neighborhood, there are hills.  Running uphill takes more effort but when going downhill its tempting to ease up.  Take advantage of the downhills and continue to push.  When times are good in business and revenues are flowing in, keep working just as hard and don't ease up.

I like to end my runs with a sprint or an extra "kick".  At the end of each hour, each day, each week, each month and each year, put in an extra "kick" to your business efforts.  One more phone call, email, letter, meeting, etc. to try and build your business.

I know there are many more analogies, but you get the idea.  Be consistent, persistent and dedicated to your business and you will see the rewards for your efforts!

Scott F. Soape