Wednesday, October 20, 2010

"The Harder I Work, The Luckier I Get"

The above quote is something my father used to say. It may not be completely original but, over the years, I have found it does make sense. Whenever I experience a special success in my business, I can usually relate it to some extra effort I previously put in to get there.

The commercial debt resolution profession is not one of those "sit back and wait for the checks to arrive" phony business opportunities. It is a very real profession that requires real efforts to achieve a high level of success.

My Business Plan System provides my students with all the information needed to work this business. However, it is entirely up to each individual to decide exactly how much time and effort they are willing to invest to reach the level of results they desire.

The cases are plentiful and arise by the hundreds daily around the country... but you have to get them.

As with most worthwhile endeavors, the more you put into building your business, the more you will get out. Other people may just think you are "lucky" when you succeed, but you will know the real reason for your success is your hard work.

Scott F. Soape

Friday, October 8, 2010

Build Referral Relationships

As your commercial debt resolution practice grows, you will want to constantly cultivate outside referral relationships to ensure a steady stream of qualified leads. My complete Business Plan System shows you how to do this.

CPAs, bankers, bookkeeping services, business brokers... anyone you can think of that might encounter businesses having financial troubles. ALL of these folks can steer debt resolution cases your way.

Set up a regular marketing program to notify these people of your "risk free" service for their contacts. You may not see the fruits of your labor for some time but, be assured, the cases will be forthcoming. Sending at least a quarterly letter, flyer, brochure or email will keep your name at the front of their mind whenever a situation arises.

Your service will be an arrow in the quiver of these other professionals to assist their clients.

Although some professionals will not take advantage for many reasons, be sure to offer a sharing arrangement for any earned fees from referred cases.

Building a broad and varied network of referral relationships over time will keep your pipeline full of new cases.

Scott F. Soape