As your commercial debt resolution practice grows, you will want to constantly cultivate outside referral relationships to ensure a steady stream of qualified leads. My complete Business Plan System shows you how to do this.
CPAs, bankers, bookkeeping services, business brokers... anyone you can think of that might encounter businesses having financial troubles. ALL of these folks can steer debt resolution cases your way.
Set up a regular marketing program to notify these people of your "risk free" service for their contacts. You may not see the fruits of your labor for some time but, be assured, the cases will be forthcoming. Sending at least a quarterly letter, flyer, brochure or email will keep your name at the front of their mind whenever a situation arises.
Your service will be an arrow in the quiver of these other professionals to assist their clients.
Although some professionals will not take advantage for many reasons, be sure to offer a sharing arrangement for any earned fees from referred cases.
Building a broad and varied network of referral relationships over time will keep your pipeline full of new cases.
Scott F. Soape
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