With the new year upon us, you might want to consider making a resolution to improve your marketing campaign for 2009.
Review your business card format and ensure it projects a professional image and clearly states your business information and what you do. Be sure to use the back of your cards for added impact with little extra cost. Your cards may be the first and only thing prospective clients see about your service.
Create a bi-fold or tri-fold brochure. A local print shop can assist with a format or you can experiment with your own basic word-processing software. If you can include a photo of yourself, that will help to create a more personal relationship and give clients an idea of exactly who they are dealing with. Take a tip from all the real estate agents that ALWAYS include their own pictures in their marketing material. They've been doing this for a long time and they know it works.
Research the possibility of running inexpensive ads in local newspapers, or on local radio and TV stations. The ad departments with these media will assist you at little or often NO COST in creating a professional message.
Incorporating an effective marketing campaign into your other regular prospecting efforts with enhance your overall business. Use this new year to get off to a great start in 2009.
I wish you all a very safe, happy and PROSPEROUS New Year!
Scott F. Soape
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