Emailing Prospects

I have had great success with emails to prospects instead of mailing letters.

I usually suggest that my students mail my powerful and compelling "Prospect Letter" to prospective clients, then follow up with a phone call a few days later if they have not been contacted by the prospect.  Obviously, by emailing this same letter, you greatly improve the speed of the process.

My complete commercial debt resolution Business Plan System provides a number of great web sites to research companies and their owners.  Often, there are email links given for principal parties.

The concern about sending emails is to ensure they are going to the right person.  My "Prospect Letter" contains details about the financial dispute that lower level employees may not be aware of and should not see.  If you are sure your email is going to the owner of the company or the named recipient on a lawsuit, this is not a problem.

However, many times the only email shown for a company is directed to "info@" and you never know who will see it.

For these situations, I have developed another version of my powerful and compelling original "Prospect Letter" that does not contain any sensitive information.  My tests have show this email letter to be very effective in getting a prospect's attention and encouraging action to contact my office.  A copy of this letter is available for any students upon request.

I encourage everyone to make use of email when contacting prospective clients in order to speed up the settlement process.  When you send the first email, I also suggest you request a "delivery receipt" and a "read receipt" through your email program before sending.  This way, you will know if the email is valid and you can choose whether or not send a letter via regular mail.

Be aware of sensitive information when contacting your prospects at all times and make use of emails to prospects whenever possible!

Scott F. Soape